How to ignite your nonprofit’s social media impact
Are you tired of working in the shadow of bigger and better-funded organizations? Perhaps a refresh on your social media presence will add that spark. The digital world offers an egalitarian space for voices of all sizes to be heard, but you gotta find a way to stand out amongst all the noise.
Thank you for reading this post, don’t forget to subscribe!Here are some tips for strategically approaching your socials to create a vibrant community around your cause.
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3 tips to boost your social media engagement
- Analyze Competitor Presence: Don’t ignore the big players. They’re likely doing something right. Look for insights on where your potential audience may already be engaged. Find messages that resonate with your audience and let it guide your strategy, placing your organization right in the middle of the conversation.
- Assess Content Compatibility: Consider the type of messaging your organization can best produce. Pick the platforms that best align with what you are capable of creating. Some cater more to long-form articles, quick updates, or eye-catching visuals like videos and photos. Match your message to the medium to ensure your story not only gets told but truly heard.
- Conduct Surveys or Polls: Now, you have to engage with your existing supporters. Survey them to find out which platforms they most frequent. This direct inquiry will provide you with first-hand data, allowing you to further tailor your social media strategy to the actual habits of your constituents.
Social media may seem like a broad place to broadcast your message, but it’s actually designed as a space to forge connections. Analyze the landscape, assess which content platform is the best fit, and directly engage with your audience. This approach will help you stand out in the crowd and allow your tight-knit organization to broaden its reach.