Over the next several months, we’ll discuss how small to medium-sized nonprofits with limited funding can stand out in a competitive landscape. This week, we’re focusing on a word that gives some of us the chills, Networking. Even if you’re just getting started there are some quick tricks to building yourself a great foundation.
Last week, we talked about building a strong Track Record and how you can prepare your organization to show off it’s successes as they come along.
“Find a great storyteller within your team and let them run wild. People love a great story, and the ability to frame your successes into a compelling narrative will go a long way toward ensuring your ability to raise funds.”
With an established network of contacts—previous donors, sponsors, and the like—raising money can feel like a cakewalk compared to starting out from scratch. However, there are simple early steps you can take to ensure you build a strong, lasting base of supporters in your network right from the beginning.
Board Development: Expand Your Reach Through Connections
When starting out, your board is your most important resource for almost every challenge you’ll face. Your board of directors should not only guide your organization but also open doors to new opportunities. Bringing on board members with strong networks in industries or communities aligned with your mission can significantly expand your reach. Access to their networks is one of the primary reasons you should carefully select members to join your mission.
Networking Events: Building Connections, One Event at a Time
Attending community events, networking luncheons with your local chamber of commerce, or conferences in your mission area are highly effective ways to meet people who share your passion. Industry-specific events allow you to connect with key figures and ensure your nonprofit remains visible in relevant circles.
The key to success at these events is follow-up. Exchanging business cards or contact information is just the start. As with any relationship, it takes time and consistent effort to nurture these connections into meaningful partnerships.
At The Barrow Gang, we’re passionate about helping nonprofits reach their full potential. Whether it’s strategic planning, board growth, or fundraising, we have the tools to support your mission. Schedule a free 15-minute consultation to share what you’re working on and discover how we can help make your vision a reality.
Partnerships: Collaborate for Mutual Benefit
Yes, I know, I always mention partnerships—but for good reason. Partnering with other organizations introduces your nonprofit to new audiences and potential donors. Collaborating on projects or events not only allows you to share resources but also increases visibility for both organizations.
Don’t forget to include area businesses in your partnership strategy. Building strong relationships with local businesses is a powerful way to grow your network. Even small collaborations, like having a local restaurant host a fundraiser or providing space for your events, can lead to mutual referrals and greater visibility. Partnerships, no matter how small, are stepping stones to broader opportunities.
Industry Associations: Gain Credibility and Connections
Much like conferences, industry associations come with the benefit of a built-in network. Joining associations relevant to your mission not only provides access to valuable resources but also allows you to connect with other leaders in your field.
As a nonprofit leader, your career advancement is often tied to the expertise you bring to the table, and these organizations can help you both learn and share knowledge. Membership in an association can also enhance your nonprofit’s credibility, as many associations have rigorous standards for entry.
Participation in these associations, combined with conference attendance, can open doors to hosting or joining expert panels and webinars. These opportunities allow your nonprofit to demonstrate its expertise, establish authority, and attract a wider audience.
Donor Relationships: More Than Just Financial Support
Donations come in more forms than just money. I once had a pastor who thanked the congregation for their “Time, Talent, and Treasure” every time the offering plate was passed. The same principle applies to nonprofits. Recognizing that people can offer skills, connections, and time is crucial to building strong donor relationships.
Cultivating relationships with major donors can lead to introductions to other philanthropists, corporate sponsors, or influential individuals who align with your mission. These connections can be as valuable as the financial contributions themselves.
Building a network is essential for the long-term success of any nonprofit. By focusing on board development, attending networking events, collaborating with partners, joining industry associations, and maintaining strong donor relationships, your nonprofit can grow its connections and create opportunities for funding, collaboration, and sustained impact.
Leave a Reply